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Search Engine Optimisation (SEO) Copywriting is a textual composition for web page marketing that emphasises skillful manipulation of the page's wording to place it among the top results of a user's search list, while still producing readable and persuasive content.
               
SEO Copywriting or to give it its full name, Search Engine Optimization Copywriting or Search Engine Copywriting, is the technique of writing the viewable text on a web page in such a way that it reads well for the surfer, and also targets specific search terms. Its purpose is to rank highly in the search engines for the targeted search items/terms.
               
The text appearing at specific locations, such as in the Title Tag and the Meta Tag of the page's code, gets special attention during SEO compare information found there with other pages to determine the relevance. However, SEO copywriters also strive for unique written content on the page, distinguishing it from similar pages competing for placement in the search results.
               
Some of the other factors that determine the relevance during a search are the page's Keyword Density, the placement of the Keywords and the number of links to and from the page from other pages. SEO copywriters often work with "optimisers" who are more expert and proven experience in the technical aspects of SEO.
               
Here are the most important factors that affect your SEO ranking:
               
  • Unique Textual Content
  • Keyword Density & Keyword Positioning
                   
    • Formulate important Keywords from the targeted keyword
    • Keyword in URL
    • Keyword in Domain Name
    • Keyword Density in Body Text
    • Keyword Focused Anchor Text from External Links
    • Global Link Popularity
    • Separate Keywords i.e. Most Important, Primary & Secondary Keyword
    • Proper use of Keywords in the document
    • Placement of Keywords in the Title Tag, Meta Tag, Heading tag and Anchor Tag related to the text in web page
    • Keyword Spamming
    • Make sure to place appropriate and relevant keyword with web page content
    • Place different Keyword on different web pages
    • Use more Keyword Phrases by search engine optimisation copywriting
    • Link Popularity
               
  SEO Copywriting strengths:
               
SEO Copywriting can achieve rankings that tend to do well across the search engines, although no page can do equally well in all the engines.
               
  • The most important things in any SEO Writings are:
                   
    • Knowing the Target Market & Target Audience of your business
    • Helps you to focus your Business Goals
    • Analysing the Targeted Market Dynamics
    • Research Targeted Keywords and keyword phrases related to your websites
    • Better Visibility on Search Engine
         

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